Brand Identity
Identity concept for Bethesda café in Letná, Prague
![](https://cdn.myportfolio.com/58952fe7-35df-494c-8f3b-c252f459fbcc/47609626-6094-45c8-8234-0ba789b67b8f_rw_1920.jpg?h=df0edd93e5de5033455162ecf6cc64bc)
Bethesda is a family-owned business. The concept creation revolved around designing an icon with coffee cups, which would represent the B for 'Bethesda' as well as the younger and older brother. Trying to represent family and home in a modern way.
![](https://cdn.myportfolio.com/58952fe7-35df-494c-8f3b-c252f459fbcc/7d6383e4-5dff-475c-8bfc-6a24f488f216_rw_3840.png?h=3b294aed007658bf6f5249ce014381f9)
![](https://cdn.myportfolio.com/58952fe7-35df-494c-8f3b-c252f459fbcc/f31e59e7-6c59-4003-b060-4f11d3d5384d_rw_3840.png?h=a8b2477a60adb0abdf6f68d81a6d5ee0)
![](https://cdn.myportfolio.com/58952fe7-35df-494c-8f3b-c252f459fbcc/c3a185ae-7a45-4dc4-b4bb-524ddb8ea052_rw_1920.png?h=64ffcbd04d5d22307096c3d0d7cff1e5)
![](https://cdn.myportfolio.com/58952fe7-35df-494c-8f3b-c252f459fbcc/8ec9d1c3-55b4-46f9-9861-67e4d6ee22ab_rw_3840.jpg?h=fb49c2fb158e61ec5bf789dbeb32d943)
![](https://cdn.myportfolio.com/58952fe7-35df-494c-8f3b-c252f459fbcc/4d671c5e-9d7b-4518-99b9-f554d0e08ddd_rw_3840.png?h=fe4942c6d0b75faa1c5384cede0d3f36)
Client: Bethesda
Sector: Food & Drink
Discipline: Brand Identity