Brand Identity, Rebranding
Rebranding for Villa Aqua, a boutique hotel located in Vichayito, Peru.
Villa Aqua offers a unique selling proposition –to offer a little piece of Greece in Vichayito.
The previous logo had too many elements and didn't match the brand's objective, nor was targeting its audience.
The new identity, contains some elements from the previous one, giving it some familiarity. The new calligraphy font delivers an elegant and romantic touch aiming to attract future guests, which are mainly couples.
A place where you can disconnect, relax and enjoy.
Client: Villa Aqua Boutique Vichayito
Sector: Hospitality & Leisure
Discipline: Brand Identity, Rebranding